One agency. One specialty. One standard.

Sandaru Caldera

I didn't start in advertising. I started building websites — and watching good dental practices pour money into pretty pages that brought them nothing. The work looked nice. It didn't fill chairs.

So I changed the question. Instead of "how do we make this look good?", I asked "how do we get this practice more patients, measurably, this month?" That question led me straight to Meta Ads — and to a decision most agencies never make: pick one industry and master it completely.

I chose dental. Not restaurants, not gyms, not e-commerce. Every campaign I've run, every audience I've tested, every creative angle I've refined — it's all dental. That's why Dotsite charges nothing until you get real patients. When you know your craft this well, you can afford to carry the risk yourself.